Analytical work (presentation + essay)
Launch new product from abroad (or completely new product) to Ukrainian market
For your product formulate\define\build:
1. Needs of potential customers
2. Three levels of product
3. Target segment
4. Porter’s 5 Forces
5. Core competence
6. Market positioning
7. Thomas Gad's 4D model
8. Marketing mix (4Р)
9. Foote, Cone and Belding model
10. Calculate marker share of three products-leaders in your category
11. Perceptual map for three main products-leaders in your category, find your niche
12. Kano Model
13. Canvas model