The task is to prepare a case study for the Tesla company and its management with reference to MNCs operating in a country.
The specific steps and deliverables are as follows:
1. Give a brief outline of the company including product types and key financial performance indicators
2. Discuss the company’s business strategy-internationalization versus local market expansion
3. Discuss its financial management including foreign exchange risk management
4. Discuss its marketing strategy and human resource policies
5. Discuss its CSR objectives and activities
6. How was the company affected by the Global Financial crisis of 2007-08 and what recovery measures were undertaken?
7. How is the company affected by COVID-19?
8. Discuss the company’s plans for recovery from the current pandemic situation and evaluate its prospects
The report should have the following sections:
1. Executive summary (100 words)
2. Table of contents
3. Introduction: aims/objectives
4. Company information/background
5. Findings, analysis, and evaluations
6. Recommendations and action plans
7. Conclusion
8. References
9. Appendices
Alternative sections can be added or deleted to suit the topic.
The formatting requirements for the report are as follows:
• 5,000 words page limit +/-10% (including tables, figures, excluding references and appendices)
• 12-point size font, double-spacing
• Use of appropriate headings and sub-headings